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We are actively monitoring the ’Should everything on the Internet be free or not?’ discussion.
We will keep you up to date with the most interesting articles. Of course, we also have some ideas ourselves.

 

Our view

Why online content can be sold

  • The free philosophy is based on the idea that somewhere at the end of the line, you are going to sell something. This can be premium content just as well.

  • Micropayments are becoming more popular.

  • Today, people more often buy digital goods. Such as iTunes music, H&M clothing in the Sims game, or Radiohead’s latest album In Rainbows.

  • Google Adwords doesn’t work so well for smaller, specialized sites. However, it’s harder to get a free version of specialized content than of popular music, so buying this kind of content makes more sense.

  • With Oronjo, you can now sell content to raise money for charity.

  • Many people are starting to hate advertising more than paying a small fee.

  • People who like your work won’t mind supporting you a little.


Why Oronjo does not offer a subscription based model
Maybe you're thinking: selling content, isn't that something The Wall Street Journal once tried (and failed)?

Well, yes and no. They used a subscription based model. We feel this probably isn't the easiest way to sell content.

A subscription model creates quite a high barrier for a consumer to give buying content a try (lets say $30 a month).

That's why with Oronjo's service, we tried to make this barrier considerably lower. A consumer pays per post, we suggest a model where a blog posts about eigth articles for free and sells two special articles for a small amount, such as $0.50.

The barriers to buy content then are:


Do I get value for my money?

Since there are eight free articles available, a consumer can alreay see if he values the blog's expertise.

Do I waste my money?
Since the purchase price is low (in our example $0.50 instead of $30) this risk is not so great.

Is buying content easy?

Credit card purchases are often experienced as quite difficult. However, buying content is quite easy with PayPal.

How easy is it to find a new alternative?
This greatly depends of the (specialized) expertise of the blog and is correlated with the costs of content / ease of transaction (meaning: the lower the fee and the easier the transaction, the less likely a customer is to start searching for a free alternative).

 

Other's view

SUBHUB: Top 12 Proven Tactics for Selling Content in a Free Content World

Brock Ferguson: How to Sell Content in a Free-Content World

Seth Godin: The thing about 'free'

Kevin Kelly: Better than free

TechCrunch: Noca Targets Transaction Fees with New Online Payment System

2 out of 5 Downloaders Willing to Pay an Average of $6 for “In Rainbows” Album

Chris Anderson's weblog about FREE

Chris Anderson (WIRED): Free! Why $0.00 Is the Future of Business

Paul Knegten: Why the Future of Business Isn’t $0.00

Scott Adams: Giving Stuff Away on the Internet

Jaron Lanier (New York Times): Pay Me for My Content

Allen Stern: Would You Pay $1 For A Feed?

Redeye VC: The Penny Gap

Dan Mitchell (New York Times): In Online World, Pocket Change Is Not Easily Spent


70% of Americans wants to pay money to skip advertising

“According to Yankelovich research, seven in ten Americans would pay money to block or skip advertising and marketing messages. Almost six in ten consumers go ‘out of their way’ to avoid brands that overly market their products and services.”

Source: Chief Marketeer / Yankelovich

 

Slide.com looks for other revenue besides advertising

Saw on: c|net

(…)

Changing the world, sure. But it still helps to be realistic. “The recession will touch the Internet,” Slide founder Max Levchin, a Web 2.0 Expo keynote speaker, told CNET News.com in an interview. “There’s no question about it.”

Slide just went through a massive venture funding round, and Levchin insisted the best thing a company can do is just be smart. Slide, he told News.com, is looking at other revenue streams besides advertising. “Trying to shift away from advertising partially and going direct to consumers is a really good idea, because it cuts out one more party from the equation,” he explained. “During a recession time you don’t have to worry so much about building an enormous scale, you just have to build up a loyal base of fans that pay you a little bit.”

 

 

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