70% of Americans wants to pay money to skip advertising
“According to Yankelovich research, seven in ten Americans would pay money to block or skip advertising and marketing messages. Almost six in ten consumers go ‘out of their way’ to avoid brands that overly market their products and services.”
Source: Chief Marketeer / Yankelovich
Slide.com looks for other revenue besides advertising
Saw on: c|net
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Changing the world, sure. But it still helps to be realistic. “The recession will touch the Internet,” Slide founder Max Levchin, a Web 2.0 Expo keynote speaker, told CNET News.com in an interview. “There’s no question about it.”
Slide just went through a massive venture funding round, and Levchin insisted the best thing a company can do is just be smart. Slide, he told News.com, is looking at other revenue streams besides advertising. “Trying to shift away from advertising partially and going direct to consumers is a really good idea, because it cuts out one more party from the equation,” he explained. “During a recession time you don’t have to worry so much about building an enormous scale, you just have to build up a loyal base of fans that pay you a little bit.”
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