70% van de Amerikanen wil geld betalen om van advertenties af te zijn
“Volgens Yankelovich research wil zeven van de tien Amerikanen geld betalen om advertenties te blokkeren of over te slaan. Bijna zes in de tien doen 'moeite' om merken te negeren die hun producten en services overvloedig promoten.”
Bron: Chief Marketeer / Yankelovich
Slide.com zoekt naar andere inkomsten naar reclame
Gezien op: c|net
(…)
Changing the world, sure. But it still helps to be realistic. “The recession will touch the Internet,” Slide founder Max Levchin, a Web 2.0 Expo keynote speaker, told CNET News.com in an interview. “There’s no question about it.”
Slide just went through a massive venture funding round, and Levchin insisted the best thing a company can do is just be smart. Slide, he told News.com, is looking at other revenue streams besides advertising. “Trying to shift away from advertising partially and going direct to consumers is a really good idea, because it cuts out one more party from the equation,” he explained. “During a recession time you don’t have to worry so much about building an enormous scale, you just have to build up a loyal base of fans that pay you a little bit.”
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